Sponsorship
Advertise to account management and customer success teams
ValueOps Playbook is read by people who own renewals, expansion and customer outcomes at B2B software and services companies. If your product helps those teams prove value, retain revenue or grow accounts, this is a focused place to say so.
Available inventory
Every slot below reserves its height in the page and reports its own viewability, so you know what you are buying and I can prove what ran.
| Format | Size | Placement | Why it works |
|---|---|---|---|
| Leaderboard | 728 × 90 | Below the hero on the homepage | Highest-viewability placement on the site |
| In-article (near fold) | 336 × 280 / responsive | After the first section of every article | Seen by readers who never scroll past the intro |
| In-article (mid) | 336 × 280 / responsive | Middle of long-form articles | Long dwell time, high attention |
| Sidebar | 300 × 600 | Sticky rail beside articles on desktop | Stays in view for the whole read |
| In-feed | 336 × 280 / responsive | Between cards on the playbook, tag and role hubs | Native-feeling placement for evergreen discovery |
| Mobile anchor | 320 × 50–100 | Sticky bottom bar on phones | Dismissible, appears after the reader engages |
How it works
- 1 · Pick a placement. Tell me the format and the month you want. Long-run placements get priority over the network units.
- 2 · Send the creative. A banner in the format above, or a text-and-logo treatment I can build into the slot.
- 3 · Approve the screenshot. You see the placement live on the page before anything is invoiced.
- 4 · Get the numbers. A monthly one-pager with impressions, viewable rate, view time and scroll depth per slot.
Direct placements run alongside the network units, so the slot is always filled: yours takes priority while it is booked.
What a placement looks like
This is the in-article slot, rendered to scale. Your creative sits here, directly after the first section of the article — no network unit, no competing advertiser, and it stays in place for the whole booking.
Your creative
336 × 280 · responsive
In-article, above the fold on mobile and desktop
Questions advertisers ask
Who reads ValueOps Playbook?
Account managers, customer success leaders and revenue teams at B2B software and services companies. The content is practical: renewals, expansion, onboarding, adoption and value reporting.
How is inventory sold?
Two ways. Self-serve through the a-ads network using the units already on the site, or direct for a fixed placement at a flat monthly rate with a guarantee on placement and category exclusivity.
What do you need from me to start?
A creative in the format above (JPG, PNG, SVG or HTML5 zip), a destination URL, and the dates you want. I'll send a screenshot of the placement live before anything is invoiced.
Do you accept any advertiser?
No. The audience is a professional one, so the site declines gambling, adult, crypto-token and get-rich-quick creatives. Relevant SaaS tools, services, training, events and publications are all welcome.
How is performance reported?
Every slot on the site measures itself: fills, viewable impressions (IAB 50%-for-1-second), view time and scroll depth. Direct sponsors get a monthly one-pager with those numbers.
Questions, or ready to book?
Tell me the product, the audience you want to reach and the month. I'll come back with availability and a rate.
hello@valueopsplaybook.com